/*
 * Services Conversion Release 6.2.0
 * Every selector is scoped to the services hub or a single service page.
 */
.mo-services-conversion,
.mo-services-router-page {
	--svc-charcoal: #171713;
	--svc-charcoal-soft: #24231e;
	--svc-paper: #fbf6ed;
	--svc-ivory: #f4eadb;
	--svc-copper: #ae573e;
	--svc-copper-soft: #c98469;
	--svc-gold: #bd9554;
	--svc-ink: #171713;
	--svc-muted: #6e675f;
	--svc-line: rgba(23, 23, 19, .16);
	--svc-line-dark: rgba(255, 255, 255, .16);
	--svc-wide: min(1240px, calc(100vw - 80px));
	--svc-reading: min(790px, calc(100vw - 48px));
	--svc-ease: cubic-bezier(.2, .75, .25, 1);
}

.mo-services-conversion a,
.mo-services-router-page a {
	text-underline-offset: .18em;
}

.mo-services-conversion .mo-service-content--conversion,
.mo-services-router-page {
	width: 100%;
	max-width: none !important;
	margin: 0 !important;
	padding: 0 !important;
}

/* Override the block theme's constrained-layout width only for the service
 * sales hero. The breadcrumb and related content retain their normal rails. */
.mo-services-conversion > .mo-sales-hero {
	width: 100%;
	max-width: none !important;
	margin: 0 !important;
}

.mo-services-conversion .mo-sales-hero {
	position: relative;
	isolation: isolate;
	overflow: hidden;
	padding: clamp(84px, 10vw, 154px) 0 clamp(72px, 9vw, 132px);
	background:
		linear-gradient(rgba(255,255,255,.035) 1px, transparent 1px),
		linear-gradient(90deg, rgba(255,255,255,.035) 1px, transparent 1px),
		var(--svc-charcoal);
	background-size: 48px 48px;
	color: var(--svc-paper);
	border-bottom: 1px solid rgba(255,255,255,.1);
}

.mo-services-conversion .mo-sales-hero::after {
	content: "";
	position: absolute;
	z-index: -1;
	right: -12vw;
	top: -38%;
	width: min(720px, 70vw);
	aspect-ratio: 1;
	border: 1px solid rgba(201,132,105,.28);
	border-radius: 50%;
	box-shadow: 0 0 0 70px rgba(201,132,105,.025), 0 0 0 150px rgba(201,132,105,.02);
}

.mo-services-conversion .mo-sales-hero__inner {
	width: var(--svc-wide);
	max-width: var(--svc-wide) !important;
	margin: 0 auto !important;
	display: grid;
	grid-template-columns: minmax(0, 1.08fr) minmax(310px, .62fr);
	gap: clamp(46px, 7vw, 104px);
	align-items: center;
}

.mo-services-conversion .mo-sales-hero__path,
.mo-services-conversion .mo-sales-eyebrow,
.mo-services-router-page .mo-sales-eyebrow {
	margin: 0 0 20px;
	color: var(--svc-copper-soft);
	font-size: 11px;
	font-weight: 780;
	letter-spacing: .16em;
	line-height: 1.35;
	text-transform: uppercase;
}

.mo-services-conversion .mo-sales-hero__service {
	display: inline-block;
	margin-bottom: 28px;
	padding-bottom: 7px;
	border-bottom: 1px solid rgba(255,255,255,.22);
	color: rgba(251,246,237,.74);
	font-size: 13px;
	font-weight: 650;
}

.mo-services-conversion .mo-sales-hero h1 {
	max-width: 16ch;
	margin: 0;
	color: var(--svc-paper);
	font-size: clamp(48px, 5.6vw, 88px);
	font-weight: 640;
	letter-spacing: -.058em;
	line-height: .98;
	text-wrap: balance;
}

.mo-services-conversion .mo-sales-hero__side {
	padding: 26px 0 6px;
	border-top: 1px solid var(--svc-line-dark);
}

.mo-services-conversion .mo-sales-hero__side p {
	margin: 0 0 30px;
	color: rgba(251,246,237,.7);
	font-family: Newsreader, Georgia, serif;
	font-size: clamp(20px, 2vw, 27px);
	line-height: 1.45;
}

.mo-services-conversion .mo-sales-button,
.mo-services-router-page .mo-sales-button {
	display: inline-flex;
	min-height: 52px;
	align-items: center;
	justify-content: center;
	gap: 12px;
	padding: 13px 21px;
	border: 1px solid currentColor;
	background: var(--svc-copper);
	color: #fff;
	font-size: 13px;
	font-weight: 750;
	text-decoration: none;
	transition: transform .3s var(--svc-ease), background .3s, border-color .3s;
}

.mo-services-conversion .mo-sales-button:hover,
.mo-services-router-page .mo-sales-button:hover {
	transform: translateY(-3px);
	background: #93442f;
}

.mo-services-conversion .mo-sales-button--ghost,
.mo-services-router-page .mo-sales-button--ghost {
	background: transparent;
	color: currentColor;
}

.mo-services-conversion .mo-sales-letter,
.mo-services-router-page .mo-sales-letter {
	background: var(--svc-paper);
	color: var(--svc-ink);
}

.mo-services-conversion .mo-sales-section,
.mo-services-router-page .mo-sales-section {
	width: var(--svc-wide);
	max-width: var(--svc-wide) !important;
	margin: 0 auto !important;
	padding: clamp(74px, 9vw, 132px) 0;
	border-top: 1px solid var(--svc-line);
}

.mo-services-conversion .mo-sales-section:first-child {
	border-top: 0;
}

.mo-services-conversion .mo-sales-section__intro,
.mo-services-router-page .mo-sales-section__intro {
	display: grid;
	grid-template-columns: minmax(400px, .85fr) minmax(0, 1.15fr);
	gap: clamp(44px, 6vw, 88px);
	align-items: start;
	margin-bottom: clamp(38px, 6vw, 76px);
}

.mo-services-conversion .mo-sales-section h2,
.mo-services-router-page .mo-sales-section h2 {
	max-width: 21ch;
	margin: 0;
	font-size: clamp(40px, 4vw, 58px);
	font-weight: 640;
	letter-spacing: -.052em;
	line-height: 1.02;
	text-wrap: pretty;
	overflow-wrap: normal;
	word-break: normal;
	hyphens: none;
}

.mo-services-conversion .mo-sales-section__lead,
.mo-services-router-page .mo-sales-section__lead {
	max-width: 710px;
	margin: 0;
	color: var(--svc-muted);
	font-family: Newsreader, Georgia, serif;
	font-size: clamp(21px, 2.2vw, 29px);
	line-height: 1.5;
}

.mo-services-conversion .mo-sales-list,
.mo-services-router-page .mo-sales-list {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 0 36px;
	margin: 0;
	padding: 0;
	border-top: 1px solid var(--svc-ink);
	list-style: none;
}

.mo-services-conversion .mo-sales-list li,
.mo-services-router-page .mo-sales-list li {
	position: relative;
	min-height: 82px;
	padding: 24px 0 24px 31px;
	border-bottom: 1px solid var(--svc-line);
	color: #39362f;
	font-size: 16px;
	line-height: 1.55;
}

.mo-services-conversion .mo-sales-list li::before,
.mo-services-router-page .mo-sales-list li::before {
	content: "";
	position: absolute;
	left: 1px;
	top: 2.08em;
	width: 8px;
	height: 8px;
	border: 1px solid var(--svc-copper);
	border-radius: 50%;
	background: var(--svc-paper);
	box-sizing: border-box;
	transform: translateY(-50%);
}

.mo-services-conversion .mo-sales-section--dark,
.mo-services-router-page .mo-sales-section--dark {
	width: 100%;
	max-width: none !important;
	padding-inline: max(40px, calc((100vw - min(1240px, calc(100vw - 80px))) / 2));
	background: var(--svc-charcoal);
	color: var(--svc-paper);
	border: 0;
}

.mo-services-conversion .mo-sales-section--dark .mo-sales-section__lead,
.mo-services-conversion .mo-sales-section--dark p,
.mo-services-router-page .mo-sales-section--dark .mo-sales-section__lead,
.mo-services-router-page .mo-sales-section--dark p {
	color: rgba(251,246,237,.7);
}

.mo-services-conversion .mo-sales-section--dark .mo-sales-list,
.mo-services-router-page .mo-sales-section--dark .mo-sales-list {
	border-top-color: rgba(255,255,255,.35);
}

.mo-services-conversion .mo-sales-section--dark .mo-sales-list li,
.mo-services-router-page .mo-sales-section--dark .mo-sales-list li {
	color: rgba(251,246,237,.92);
	border-bottom-color: var(--svc-line-dark);
}

.mo-services-conversion .mo-sales-section--dark .mo-sales-list li::before,
.mo-services-router-page .mo-sales-section--dark .mo-sales-list li::before {
	border-color: var(--svc-copper-soft);
	background: var(--svc-charcoal);
}

.mo-services-conversion .mo-sales-mechanism,
.mo-services-router-page .mo-sales-mechanism {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	border: 0;
	background: transparent;
	gap: 18px;
}

.mo-services-conversion .mo-sales-step,
.mo-services-router-page .mo-sales-step {
	position: relative;
	min-height: 285px;
	padding: clamp(28px, 3vw, 40px);
	border: 1px solid var(--svc-line);
	border-top: 2px solid var(--svc-copper);
	background: linear-gradient(145deg, rgba(255,255,255,.58), rgba(244,234,219,.34));
	box-shadow: 0 20px 55px rgba(34,28,22,.055);
	overflow: hidden;
	transition: transform .35s var(--svc-ease), background .35s;
}

.mo-services-conversion .mo-sales-step::after,
.mo-services-router-page .mo-sales-step::after {
	content: "";
	position: absolute;
	right: -46px;
	top: -54px;
	width: 116px;
	height: 116px;
	border: 1px solid rgba(174,87,62,.13);
	border-radius: 50%;
	box-shadow: 0 0 0 22px rgba(174,87,62,.025);
	pointer-events: none;
}

.mo-services-conversion .mo-sales-step:hover,
.mo-services-router-page .mo-sales-step:hover {
	z-index: 1;
	transform: translateY(-7px);
	background: #fffaf2;
	box-shadow: 0 24px 62px rgba(34,28,22,.09);
}

.mo-services-conversion .mo-sales-step__number,
.mo-services-router-page .mo-sales-step__number {
	display: block;
	margin-bottom: 64px;
	color: var(--svc-copper);
	font-family: Newsreader, Georgia, serif;
	font-size: 20px;
	font-style: italic;
}

/* Comparison tables always use a single readable column per side. This also
 * prevents the list marker from colliding with wrapped copy. */
.mo-services-conversion .mo-sales-compare .mo-sales-list,
.mo-services-router-page .mo-sales-compare .mo-sales-list {
	grid-template-columns: 1fr;
	gap: 0;
	border-top: 0;
}

.mo-services-conversion .mo-sales-compare .mo-sales-list li,
.mo-services-router-page .mo-sales-compare .mo-sales-list li {
	min-height: 0;
	padding: 15px 0 15px 27px;
	color: #39362f;
}

.mo-services-conversion .mo-sales-compare .mo-sales-list li::before,
.mo-services-router-page .mo-sales-compare .mo-sales-list li::before {
	top: 1.72em;
}

.mo-services-conversion .mo-sales-compare > div:last-child .mo-sales-list li,
.mo-services-router-page .mo-sales-compare > div:last-child .mo-sales-list li {
	color: rgba(251,246,237,.9);
}

.mo-services-conversion .mo-sales-compare > div:last-child .mo-sales-list li::before,
.mo-services-router-page .mo-sales-compare > div:last-child .mo-sales-list li::before {
	border-color: var(--svc-copper-soft);
	background: var(--svc-charcoal-soft);
}

.mo-services-conversion .mo-sales-step h3,
.mo-services-router-page .mo-sales-step h3 {
	margin: 0 0 12px;
	font-size: clamp(24px, 2.6vw, 36px);
	letter-spacing: -.045em;
	line-height: 1.05;
}

.mo-services-conversion .mo-sales-step p:not(.mo-sales-step__number),
.mo-services-router-page .mo-sales-step p:not(.mo-sales-step__number) {
	margin: 0;
	color: var(--svc-muted);
	line-height: 1.6;
}

.mo-services-conversion .mo-sales-grid,
.mo-services-router-page .mo-sales-grid {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 18px;
}

.mo-services-conversion .mo-sales-card,
.mo-services-router-page .mo-sales-card {
	position: relative;
	padding: clamp(25px, 3.5vw, 44px);
	border: 1px solid var(--svc-line);
	background: rgba(255,255,255,.3);
	transition: border-color .3s, transform .35s var(--svc-ease), box-shadow .35s;
}

.mo-services-conversion .mo-sales-card:hover,
.mo-services-router-page .mo-sales-card:hover {
	transform: translateY(-5px);
	border-color: rgba(174,87,62,.55);
	box-shadow: 0 18px 45px rgba(34,28,22,.07);
}

.mo-services-conversion .mo-sales-card h3,
.mo-services-router-page .mo-sales-card h3 {
	margin: 0 0 13px;
	font-size: clamp(24px, 2.5vw, 35px);
	letter-spacing: -.045em;
	line-height: 1.08;
}

.mo-services-conversion .mo-sales-card p,
.mo-services-router-page .mo-sales-card p {
	margin: 0;
	color: var(--svc-muted);
	line-height: 1.65;
}

.mo-services-conversion .mo-sales-case {
	position: relative;
	overflow: hidden;
	padding: clamp(45px, 7vw, 90px);
	background: var(--svc-ivory);
	border-left: 3px solid var(--svc-copper);
}

.mo-services-conversion .mo-sales-case::after {
	content: "“";
	position: absolute;
	right: 3%;
	top: -44px;
	color: rgba(174,87,62,.09);
	font-family: Newsreader, Georgia, serif;
	font-size: 260px;
	line-height: 1;
}

.mo-services-conversion .mo-sales-case h2 {
	max-width: 19ch;
}

.mo-services-conversion .mo-sales-case__body {
	position: relative;
	z-index: 1;
	max-width: 790px;
	margin-top: 34px;
	font-family: Newsreader, Georgia, serif;
	font-size: clamp(20px, 2vw, 26px);
	line-height: 1.55;
}

.mo-services-conversion .mo-sales-compare,
.mo-services-router-page .mo-sales-compare {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 1px;
	background: var(--svc-line);
	border: 1px solid var(--svc-line);
}

.mo-services-conversion .mo-sales-compare > div,
.mo-services-router-page .mo-sales-compare > div {
	padding: clamp(30px, 5vw, 60px);
	background: var(--svc-paper);
}

.mo-services-conversion .mo-sales-compare > div:last-child,
.mo-services-router-page .mo-sales-compare > div:last-child {
	background: var(--svc-charcoal-soft);
	color: var(--svc-paper);
}

.mo-services-conversion .mo-sales-compare h3,
.mo-services-router-page .mo-sales-compare h3 {
	margin: 0 0 25px;
	font-size: clamp(27px, 3vw, 42px);
	letter-spacing: -.05em;
}

.mo-services-conversion .mo-sales-compare ul,
.mo-services-router-page .mo-sales-compare ul {
	margin: 0;
	padding: 0;
	list-style: none;
}

.mo-services-conversion .mo-sales-compare li,
.mo-services-router-page .mo-sales-compare li {
	padding: 14px 0;
	border-bottom: 1px solid var(--svc-line);
	line-height: 1.55;
}

.mo-services-conversion .mo-sales-compare > div:last-child li,
.mo-services-router-page .mo-sales-compare > div:last-child li {
	border-bottom-color: var(--svc-line-dark);
}

.mo-services-conversion .mo-sales-faq,
.mo-services-router-page .mo-sales-faq {
	max-width: 930px;
	margin-left: auto;
	border-top: 1px solid var(--svc-ink);
}

.mo-services-conversion .mo-sales-faq__item,
.mo-services-router-page .mo-sales-faq__item {
	margin: 0;
	padding: 0;
	border: 0;
	border-bottom: 1px solid var(--svc-line);
}

.mo-services-conversion .mo-sales-faq__item summary,
.mo-services-router-page .mo-sales-faq__item summary {
	position: relative;
	padding: 26px 56px 26px 0;
	cursor: pointer;
	font-size: clamp(18px, 2vw, 23px);
	font-weight: 680;
	letter-spacing: -.025em;
	list-style: none;
}

.mo-services-conversion .mo-sales-faq__item summary::-webkit-details-marker,
.mo-services-router-page .mo-sales-faq__item summary::-webkit-details-marker {
	display: none;
}

.mo-services-conversion .mo-sales-faq__item summary::after,
.mo-services-router-page .mo-sales-faq__item summary::after {
	content: "+";
	position: absolute;
	right: 4px;
	top: 20px;
	width: 36px;
	height: 36px;
	display: grid;
	place-items: center;
	border: 1px solid var(--svc-line);
	border-radius: 50%;
	color: var(--svc-copper);
	font-size: 22px;
	font-weight: 400;
	transition: transform .3s var(--svc-ease), background .3s;
}

.mo-services-conversion .mo-sales-faq__item[open] summary::after,
.mo-services-router-page .mo-sales-faq__item[open] summary::after {
	transform: rotate(45deg);
	background: var(--svc-ivory);
}

.mo-services-conversion .mo-sales-faq__item p,
.mo-services-router-page .mo-sales-faq__item p {
	max-width: 750px;
	margin: -4px 0 27px;
	color: var(--svc-muted);
	line-height: 1.7;
}

.mo-services-conversion .mo-sales-closing,
.mo-services-router-page .mo-sales-closing {
	width: 100%;
	max-width: none !important;
	margin: 0 !important;
	padding: clamp(88px, 12vw, 170px) max(40px, calc((100vw - min(1240px, calc(100vw - 80px))) / 2));
	background: var(--svc-copper);
	color: #fff;
}

.mo-services-conversion .mo-sales-closing h2,
.mo-services-router-page .mo-sales-closing h2 {
	max-width: 14ch;
	margin: 0 0 30px;
	font-size: clamp(48px, 7vw, 102px);
	letter-spacing: -.07em;
	line-height: .93;
	text-wrap: balance;
}

.mo-services-conversion .mo-sales-closing p,
.mo-services-router-page .mo-sales-closing p {
	max-width: 720px;
	margin: 0 0 35px;
	color: rgba(255,255,255,.82);
	font-family: Newsreader, Georgia, serif;
	font-size: clamp(20px, 2vw, 28px);
	line-height: 1.5;
}

.mo-services-conversion .mo-sales-closing .mo-sales-button,
.mo-services-router-page .mo-sales-closing .mo-sales-button {
	background: var(--svc-charcoal);
	border-color: var(--svc-charcoal);
}

.mo-services-conversion .mo-sales-links,
.mo-services-router-page .mo-sales-links {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 1px;
	margin: 0;
	padding: 0;
	background: var(--svc-line);
	border: 1px solid var(--svc-line);
	list-style: none;
}

.mo-services-conversion .mo-sales-links a,
.mo-services-router-page .mo-sales-links a {
	display: flex;
	min-height: 76px;
	align-items: center;
	justify-content: space-between;
	gap: 20px;
	padding: 20px 24px;
	background: var(--svc-paper);
	font-weight: 680;
	text-decoration: none;
	transition: background .3s, color .3s;
}

.mo-services-conversion .mo-sales-links a:hover,
.mo-services-router-page .mo-sales-links a:hover {
	background: var(--svc-charcoal);
	color: var(--svc-paper);
}

/* Parent services decision router. */
.mo-services-router-page .mo-router-hero {
	position: relative;
	overflow: hidden;
	padding: clamp(86px, 11vw, 160px) max(40px, calc((100vw - min(1240px, calc(100vw - 80px))) / 2));
	background:
		linear-gradient(rgba(139,104,84,.06) 1px, transparent 1px),
		linear-gradient(90deg, rgba(139,104,84,.06) 1px, transparent 1px),
		var(--svc-paper);
	background-size: 42px 42px;
}

.mo-services-router-page .mo-router-hero h1 {
	max-width: 15ch;
	margin: 0 0 34px;
	font-size: clamp(50px, 6.4vw, 94px);
	font-weight: 650;
	letter-spacing: -.062em;
	line-height: .96;
	text-wrap: balance;
}

.mo-services-router-page .mo-router-hero__bottom {
	display: grid;
	grid-template-columns: minmax(0, 1fr) auto;
	gap: 40px;
	align-items: end;
	max-width: 980px;
}

.mo-services-router-page .mo-router-hero__bottom p {
	margin: 0;
	color: var(--svc-muted);
	font-family: Newsreader, Georgia, serif;
	font-size: clamp(21px, 2.3vw, 29px);
	line-height: 1.5;
}

.mo-services-router-page .mo-router-actions {
	display: flex;
	flex-wrap: wrap;
	gap: 12px;
}

.mo-services-router-page .mo-router-card {
	display: flex;
	height: 100%;
	flex-direction: column;
}

.mo-services-router-page .mo-router-card .mo-sales-button {
	align-self: flex-start;
	margin-top: auto;
	padding: 0;
	border: 0;
	background: transparent;
	color: var(--svc-copper);
}

.mo-services-router-page .mo-router-path {
	position: relative;
	padding-left: clamp(28px, 4vw, 62px);
	border-left: 1px solid var(--svc-copper);
}

.mo-services-router-page .mo-router-path + .mo-router-path {
	margin-top: clamp(56px, 8vw, 100px);
}

.mo-services-router-page .mo-router-path h3 {
	margin: 0 0 16px;
	font-size: clamp(37px, 5vw, 70px);
	letter-spacing: -.06em;
	line-height: .98;
}

.mo-services-router-page .mo-router-path > p {
	max-width: 760px;
	color: var(--svc-muted);
	font-family: Newsreader, Georgia, serif;
	font-size: 22px;
	line-height: 1.55;
}

.mo-services-router-page .mo-router-path__links {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 1px;
	margin-top: 32px;
	background: var(--svc-line);
	border: 1px solid var(--svc-line);
}

.mo-services-router-page .mo-router-path__links a {
	display: flex;
	min-height: 92px;
	align-items: center;
	justify-content: space-between;
	gap: 18px;
	padding: 22px;
	background: var(--svc-paper);
	font-size: 17px;
	font-weight: 700;
	text-decoration: none;
	transition: background .3s, color .3s, padding .3s var(--svc-ease);
}

.mo-services-router-page .mo-router-path__links a:hover {
	padding-left: 30px;
	background: var(--svc-charcoal);
	color: var(--svc-paper);
}

/* Text-free artwork + independent HTML/SVG interpretation layer. */
.mo-services-conversion .mo-service-visual,
.mo-services-router-page .mo-service-visual {
	width: 100%;
	max-width: none !important;
	margin: 0 !important;
	padding: clamp(34px, 5vw, 72px) max(40px, calc((100vw - min(1240px, calc(100vw - 80px))) / 2)) clamp(76px, 9vw, 124px);
	background: var(--svc-charcoal);
	color: var(--svc-paper);
	border-bottom: 1px solid rgba(255,255,255,.1);
}

.mo-services-conversion .mo-service-visual figure,
.mo-services-router-page .mo-service-visual figure {
	width: 100%;
	margin: 0;
}

.mo-services-conversion .mo-service-visual__frame,
.mo-services-router-page .mo-service-visual__frame {
	position: relative;
	isolation: isolate;
	overflow: hidden;
	border: 1px solid rgba(201,132,105,.42);
	background: #12120f;
	box-shadow: 0 38px 100px rgba(0,0,0,.25);
}

.mo-services-conversion .mo-service-visual__frame::after,
.mo-services-router-page .mo-service-visual__frame::after {
	content: "";
	position: absolute;
	z-index: 3;
	inset: 11px;
	border: 1px solid rgba(255,255,255,.12);
	pointer-events: none;
}

.mo-services-conversion .mo-service-visual__frame > img,
.mo-services-router-page .mo-service-visual__frame > img {
	display: block;
	width: 100%;
	height: auto;
	aspect-ratio: 4 / 3;
	object-fit: contain;
	filter: saturate(.92) contrast(1.025);
	transform: scale(1.012);
	transition: transform 1.5s var(--svc-ease), filter .8s var(--svc-ease);
}

.mo-services-conversion .mo-service-visual.is-visible .mo-service-visual__frame > img,
.mo-services-router-page .mo-service-visual.is-visible .mo-service-visual__frame > img {
	transform: scale(1);
}

.mo-services-conversion .mo-service-visual__frame:hover > img,
.mo-services-router-page .mo-service-visual__frame:hover > img {
	filter: saturate(1) contrast(1.04);
	transform: scale(1.008);
}

.mo-services-conversion .mo-service-visual__overlay,
.mo-services-router-page .mo-service-visual__overlay {
	position: absolute;
	z-index: 2;
	inset: 0;
	pointer-events: none;
}

.mo-services-conversion .mo-service-visual__overlay::after,
.mo-services-router-page .mo-service-visual__overlay::after {
	content: "";
	position: absolute;
	inset: 0;
	background: linear-gradient(180deg, transparent 54%, rgba(14,14,12,.2));
}

.mo-services-conversion .mo-service-visual__overlay svg,
.mo-services-router-page .mo-service-visual__overlay svg {
	position: absolute;
	inset: 0;
	width: 100%;
	height: 100%;
	overflow: visible;
}

.mo-services-conversion .mo-visual-trace,
.mo-services-router-page .mo-visual-trace,
.mo-services-conversion .mo-visual-gate,
.mo-services-router-page .mo-visual-gate,
.mo-services-conversion .mo-visual-orbit,
.mo-services-router-page .mo-visual-orbit {
	fill: none;
	stroke: rgba(244,234,219,.5);
	stroke-width: .18;
	vector-effect: non-scaling-stroke;
}

.mo-services-conversion .mo-visual-trace,
.mo-services-router-page .mo-visual-trace {
	stroke-dasharray: 1.25 1.5;
	stroke-dashoffset: 42;
}

.mo-services-conversion .mo-visual-trace--primary,
.mo-services-router-page .mo-visual-trace--primary {
	stroke: rgba(201,132,105,.92);
	stroke-width: .32;
	stroke-dasharray: 2.4 1.1;
}

.mo-services-conversion .mo-visual-gate,
.mo-services-router-page .mo-visual-gate {
	stroke: rgba(189,149,84,.62);
	stroke-width: .25;
}

.mo-services-conversion .mo-service-visual__overlay circle:not(.mo-visual-orbit),
.mo-services-router-page .mo-service-visual__overlay circle:not(.mo-visual-orbit) {
	fill: rgba(174,87,62,.86);
	stroke: rgba(251,246,237,.9);
	stroke-width: .18;
	vector-effect: non-scaling-stroke;
	transform-box: fill-box;
	transform-origin: center;
}

.mo-services-conversion .mo-service-visual.is-visible .mo-visual-trace,
.mo-services-router-page .mo-service-visual.is-visible .mo-visual-trace {
	animation: mo-svc-trace 1.8s .25s var(--svc-ease) both;
}

.mo-services-conversion .mo-service-visual.is-visible .mo-service-visual__overlay circle:not(.mo-visual-orbit),
.mo-services-router-page .mo-service-visual.is-visible .mo-service-visual__overlay circle:not(.mo-visual-orbit) {
	animation: mo-svc-pulse 1.15s 1.1s var(--svc-ease) 2;
}

.mo-services-conversion .mo-service-visual__overlay ol,
.mo-services-router-page .mo-service-visual__overlay ol {
	position: absolute;
	z-index: 2;
	inset: 0;
	margin: 0;
	padding: 0;
	list-style: none;
}

.mo-services-conversion .mo-service-visual__overlay li,
.mo-services-router-page .mo-service-visual__overlay li {
	position: absolute;
	left: var(--label-x);
	top: var(--label-y);
	display: flex;
	align-items: center;
	gap: 8px;
	padding: 8px 10px;
	border: 1px solid rgba(255,255,255,.2);
	background: rgba(20,20,17,.7);
	box-shadow: 0 8px 25px rgba(0,0,0,.16);
	backdrop-filter: blur(8px);
	color: rgba(251,246,237,.94);
	font-size: 10px;
	font-weight: 720;
	letter-spacing: .055em;
	line-height: 1.2;
	text-transform: uppercase;
	transform: translate(-50%, -50%);
	white-space: nowrap;
}

.mo-services-conversion .mo-service-visual__overlay li span,
.mo-services-router-page .mo-service-visual__overlay li span {
	color: var(--svc-copper-soft);
	font-family: Newsreader, Georgia, serif;
	font-style: italic;
	font-weight: 450;
}

.mo-services-conversion .mo-service-visual figcaption,
.mo-services-router-page .mo-service-visual figcaption {
	display: grid;
	grid-template-columns: minmax(170px, .38fr) minmax(0, 1fr);
	gap: clamp(32px, 8vw, 110px);
	align-items: start;
	padding-top: clamp(30px, 4vw, 48px);
}

.mo-services-conversion .mo-service-visual figcaption .mo-sales-eyebrow,
.mo-services-router-page .mo-service-visual figcaption .mo-sales-eyebrow {
	margin: 7px 0 0;
}

.mo-services-conversion .mo-service-visual figcaption h2,
.mo-services-router-page .mo-service-visual figcaption h2 {
	max-width: 17ch;
	margin: 0 0 17px;
	color: var(--svc-paper);
	font-size: clamp(34px, 4.4vw, 64px);
	font-weight: 620;
	letter-spacing: -.055em;
	line-height: 1;
	text-wrap: balance;
}

.mo-services-conversion .mo-service-visual figcaption div > p,
.mo-services-router-page .mo-service-visual figcaption div > p {
	max-width: 780px;
	margin: 0;
	color: rgba(251,246,237,.7);
	font-family: Newsreader, Georgia, serif;
	font-size: clamp(18px, 1.8vw, 24px);
	line-height: 1.55;
}

/* Related insight artwork must retain its authored composition. */
.mo-services-conversion .mo-related-band .mo-post-card {
	align-self: start;
}

.mo-services-conversion .mo-related-band .mo-post-card__media {
	position: relative;
	display: block;
	box-sizing: border-box;
	width: 100%;
	height: auto;
	min-height: 0;
	aspect-ratio: 16 / 10;
	overflow: hidden;
	padding: 0;
	border: 1px solid var(--svc-line);
	background: var(--svc-paper);
}

.mo-services-conversion .mo-related-band .mo-post-card__media img {
	position: absolute;
	inset: 10px;
	display: block;
	width: calc(100% - 20px);
	height: calc(100% - 20px);
	max-width: none;
	max-height: none;
	aspect-ratio: auto;
	object-fit: contain;
	object-position: center;
	contain-intrinsic-size: none;
	transform: none;
}

.mo-services-conversion .mo-related-band .mo-post-card:hover .mo-post-card__media img {
	transform: none;
}

@keyframes mo-svc-trace {
	to { stroke-dashoffset: 0; }
}

@keyframes mo-svc-pulse {
	50% { transform: scale(1.55); filter: drop-shadow(0 0 4px rgba(201,132,105,.65)); }
}

/* Motion is progressive enhancement. Content remains visible without JS. */
html.mo-svc-motion .mo-services-conversion [data-mo-reveal],
html.mo-svc-motion .mo-services-router-page [data-mo-reveal] {
	opacity: 0;
	transform: translateY(34px);
	transition: opacity .78s var(--svc-ease), transform .78s var(--svc-ease);
	transition-delay: var(--mo-delay, 0ms);
}

html.mo-svc-motion .mo-services-conversion [data-mo-reveal].is-visible,
html.mo-svc-motion .mo-services-router-page [data-mo-reveal].is-visible {
	opacity: 1;
	transform: none;
}

html.mo-svc-motion .mo-services-conversion .mo-sales-step[data-mo-reveal],
html.mo-svc-motion .mo-services-router-page .mo-sales-step[data-mo-reveal] {
	transform: translateY(28px) scale(.985);
}

html.mo-svc-motion .mo-services-conversion .mo-sales-step[data-mo-reveal].is-visible,
html.mo-svc-motion .mo-services-router-page .mo-sales-step[data-mo-reveal].is-visible {
	transform: none;
}

@media (max-width: 980px) {
	.mo-services-conversion,
	.mo-services-router-page {
		--svc-wide: min(calc(100vw - 44px), 820px);
	}

	.mo-services-conversion .mo-sales-hero__inner,
	.mo-services-router-page .mo-router-hero__bottom,
	.mo-services-conversion .mo-sales-section__intro,
	.mo-services-router-page .mo-sales-section__intro {
		grid-template-columns: 1fr;
	}

	.mo-services-conversion .mo-sales-hero__side {
		max-width: 660px;
	}

	.mo-services-conversion .mo-sales-mechanism,
	.mo-services-router-page .mo-sales-mechanism {
		grid-template-columns: repeat(2, minmax(0, 1fr));
	}

	.mo-services-conversion .mo-sales-step__number,
	.mo-services-router-page .mo-sales-step__number {
		margin-bottom: 48px;
	}
}

@media (max-width: 700px) {
	.mo-services-conversion,
	.mo-services-router-page {
		--svc-wide: calc(100vw - 36px);
		--svc-reading: calc(100vw - 36px);
	}

	.mo-services-conversion .mo-sales-hero {
		padding: 62px 0 72px;
		background-size: 34px 34px;
	}

	.mo-services-conversion .mo-sales-hero::after {
		right: -58%;
		top: -12%;
		width: 130vw;
	}

	.mo-services-conversion .mo-sales-hero__inner {
		gap: 42px;
	}

	.mo-services-conversion .mo-sales-hero__service {
		margin-bottom: 22px;
	}

	.mo-services-conversion .mo-sales-hero h1 {
		max-width: 15ch;
		font-size: clamp(39px, 10.8vw, 53px);
		line-height: 1.01;
		letter-spacing: -.052em;
		overflow-wrap: normal;
		word-break: normal;
		hyphens: none;
	}

	.mo-services-conversion .mo-sales-hero__side p {
		font-size: 20px;
	}

	.mo-services-conversion .mo-sales-section,
	.mo-services-router-page .mo-sales-section {
		padding: 72px 0;
	}

	.mo-services-conversion .mo-sales-section--dark,
	.mo-services-router-page .mo-sales-section--dark,
	.mo-services-conversion .mo-sales-closing,
	.mo-services-router-page .mo-sales-closing,
	.mo-services-router-page .mo-router-hero {
		padding-left: 18px;
		padding-right: 18px;
	}

	.mo-services-conversion .mo-sales-section__intro,
	.mo-services-router-page .mo-sales-section__intro {
		gap: 24px;
		margin-bottom: 36px;
	}

	.mo-services-conversion .mo-sales-section h2,
	.mo-services-router-page .mo-sales-section h2 {
		font-size: clamp(38px, 11vw, 51px);
		line-height: 1;
	}

	.mo-services-conversion .mo-sales-section__lead,
	.mo-services-router-page .mo-sales-section__lead {
		font-size: 20px;
	}

	.mo-services-conversion .mo-sales-list,
	.mo-services-router-page .mo-sales-list,
	.mo-services-conversion .mo-sales-grid,
	.mo-services-router-page .mo-sales-grid,
	.mo-services-conversion .mo-sales-compare,
	.mo-services-router-page .mo-sales-compare,
	.mo-services-conversion .mo-sales-mechanism,
	.mo-services-router-page .mo-sales-mechanism,
	.mo-services-conversion .mo-sales-links,
	.mo-services-router-page .mo-sales-links,
	.mo-services-router-page .mo-router-path__links {
		grid-template-columns: 1fr;
	}

	.mo-services-conversion .mo-sales-list li,
	.mo-services-router-page .mo-sales-list li {
		min-height: 0;
	}

	.mo-services-conversion .mo-sales-step,
	.mo-services-router-page .mo-sales-step {
		min-height: auto;
		display: grid;
		grid-template-columns: 44px minmax(0, 1fr);
		gap: 0 14px;
		padding: 25px 22px;
	}

	.mo-services-conversion .mo-sales-step__number,
	.mo-services-router-page .mo-sales-step__number {
		grid-row: 1 / 3;
		margin: 2px 0 0;
	}

	.mo-services-conversion .mo-sales-step h3,
	.mo-services-router-page .mo-sales-step h3,
	.mo-services-conversion .mo-sales-step p:not(.mo-sales-step__number),
	.mo-services-router-page .mo-sales-step p:not(.mo-sales-step__number) {
		grid-column: 2;
	}

	.mo-services-conversion .mo-sales-case {
		padding: 42px 25px;
	}

	.mo-services-conversion .mo-sales-closing,
	.mo-services-router-page .mo-sales-closing {
		padding-top: 86px;
		padding-bottom: 92px;
	}

	.mo-services-conversion .mo-sales-closing h2,
	.mo-services-router-page .mo-sales-closing h2 {
		font-size: clamp(45px, 13vw, 62px);
	}

	.mo-services-router-page .mo-router-hero {
		padding-top: 70px;
		padding-bottom: 82px;
	}

	.mo-services-router-page .mo-router-hero h1 {
		max-width: 15ch;
		font-size: clamp(41px, 11.4vw, 56px);
		line-height: 1;
		letter-spacing: -.055em;
	}

	.mo-services-router-page .mo-router-actions {
		align-items: stretch;
		flex-direction: column;
	}

	.mo-services-router-page .mo-router-actions .mo-sales-button {
		width: 100%;
	}

	.mo-services-router-page .mo-router-path {
		padding-left: 22px;
	}

	.mo-services-router-page .mo-router-path > p {
		font-size: 19px;
	}

	.mo-services-conversion .mo-service-visual,
	.mo-services-router-page .mo-service-visual {
		padding: 18px 18px 72px;
	}

	.mo-services-conversion .mo-service-visual__frame::after,
	.mo-services-router-page .mo-service-visual__frame::after {
		inset: 6px;
	}

	.mo-services-conversion .mo-service-visual__overlay::after,
	.mo-services-router-page .mo-service-visual__overlay::after {
		background: linear-gradient(180deg, transparent 42%, rgba(14,14,12,.4));
	}

	.mo-services-conversion .mo-service-visual__overlay ol,
	.mo-services-router-page .mo-service-visual__overlay ol {
		inset: auto 8px 8px;
		display: grid;
		grid-template-columns: repeat(3, minmax(0, 1fr));
		gap: 4px;
	}

	.mo-services-conversion .mo-service-visual__overlay li,
	.mo-services-router-page .mo-service-visual__overlay li {
		position: static;
		min-width: 0;
		justify-content: center;
		gap: 4px;
		padding: 7px 4px;
		font-size: 8px;
		letter-spacing: .035em;
		text-align: center;
		transform: none;
		white-space: normal;
	}

	.mo-services-conversion .mo-service-visual figcaption,
	.mo-services-router-page .mo-service-visual figcaption {
		grid-template-columns: 1fr;
		gap: 18px;
		padding-top: 30px;
	}

	.mo-services-conversion .mo-service-visual figcaption .mo-sales-eyebrow,
	.mo-services-router-page .mo-service-visual figcaption .mo-sales-eyebrow {
		margin: 0;
	}

	.mo-services-conversion .mo-service-visual figcaption h2,
	.mo-services-router-page .mo-service-visual figcaption h2 {
		font-size: clamp(34px, 9.8vw, 46px);
		line-height: 1.02;
	}

	.mo-services-conversion .mo-service-visual figcaption div > p,
	.mo-services-router-page .mo-service-visual figcaption div > p {
		font-size: 18px;
	}
}

@media (prefers-reduced-motion: reduce) {
	.mo-services-conversion *,
	.mo-services-router-page * {
		scroll-behavior: auto !important;
		animation: none !important;
		transition-duration: .01ms !important;
		transition-delay: 0ms !important;
	}

	html.mo-svc-motion .mo-services-conversion [data-mo-reveal],
	html.mo-svc-motion .mo-services-router-page [data-mo-reveal] {
		opacity: 1 !important;
		transform: none !important;
	}
}